Command Center
Your business, live. Every metric, every channel, every SKU — unified in real time.
Learn more →Cognitive Ecommerce Operative · Private Access
The operating system
for multi-channel
commerce.
SENTINEL C.E.O. replaces 15 disconnected tools with a single intelligence engine that watches, learns, and acts across every marketplace you sell on.
The Problem
You’re running your business across 15 tools that don’t talk to each other.
Helium 10 for research. Sellerboard for P&L. Inventory Planner for restock. Perpetua for ads. A separate MAP tool. A reconciliation service. And spreadsheets stitching it all together at 11pm.
None of them share a data model. None of them learn from each other. And every decision you make is based on information that’s already at least 24 hours stale.
There is a better way to run this.
Current stack — 12+ disconnected tools
Helium 10
Jungle Scout
Sellerboard
Inventory Planner
Perpetua
Feedvisor
Tactical Arbitrage
Keepa
Skubana
DataHawk
Teikametrics
Spreadsheets
One platform
SENTINEL C.E.O.
Research · Inventory · Forecasting · Ads
Reconciliation · MAP · CRM · Reports · Agents
Reconciliation · MAP · CRM · Reports · Agents
The Engine
A system that gets smarter
every day you use it.
SENTINEL runs a continuous 6-phase learning loop across your entire business. Every decision it recommends is measured. Every outcome becomes a validated principle. The longer it runs, the more it learns about your specific margin structure, category, and competitive landscape.
Learning Loop
SENTINEL
Cycle #4,291
Phase 1 of 6 — Observe
Continuous data ingestion across all channels, SKUs, and signals — 24/7.
› Sales velocity on SKU-4471 dropped 23% overnight. Competitor relaunched at $34.99.
Phase 2 of 6 — Hypothesize
AI generates ranked hypotheses based on historical outcomes for your specific catalog.
› Recommend matching price to defend Buy Box. Confidence: 87%. Risk: low margin compression.
Phase 3 of 6 — Test
Controlled experiments run in your live environment — with approval gates you control.
› Price adjusted to $34.99 with operator approval. Monitoring period: 72 hours.
Phase 4 of 6 — Measure
Every outcome is measured against the hypothesis baseline automatically.
› Buy Box share recovered to 94%. Revenue impact: +$4,120. Margin held at 31%.
Phase 5 of 6 — Record
Validated outcomes become durable principles stored in the Knowledge Brain.
› Principle added: SKU-4471 responds to price defense within 24h at 31%+ margin.
Phase 6 of 6 — Improve
Every cycle makes the model smarter about your business specifically.
› Future recommendations for this category weighted +4.2%. 14 related SKUs updated.
Decision Velocity
Operators using SENTINEL
move faster. With better data.
Not because they work harder — because SENTINEL eliminates the time between data and decision. Every answer is pre-assembled. Every recommendation is pre-contextualized.
12×
Faster pricing decisions
vs. manual data pulls across tools
< 10min
Inventory buy analysis
vs. 2–4 hours of spreadsheet work
Real-time
MAP violation detection
vs. 4–72 hour industry average
5–10min
Daily ops review
vs. 1–2 hours pulling fragmented reports
You control how much SENTINEL acts on its own
Manual
SENTINEL surfaces. You decide everything.
Human Approval
SENTINEL queues it. You approve it.
Fully Autonomous
SENTINEL acts. You get notified instantly.
Configurable per workflow — run pricing autonomously while keeping inventory buys human-approved
See all autonomy optionsPlatform
One platform.
Everything your business needs.
SENTINEL AI Chat
Conversational intelligence grounded in your data. Ask anything. Get answers.
Learn more →Inventory Plan
12 months of rolling demand, recalculated every night. ABC-classified, stockout-scored.
Learn more →Reconciliation
Recover every dollar Amazon owes you. Automated sweeps. Evidence-grade filings.
Learn more →MAP Enforcement
Automated price compliance. Every violation documented. Every seller notified.
Learn more →Knowledge Brain
Every SOP, contract, and insight — semantically searchable in under a second.
Learn more →Connections & Integrations
Connect once.
Every module works immediately.
Connecting your Amazon account doesn't just unlock one feature. It instantly powers all 21 SENTINEL modules — Command Center, Inventory Plan, Reconciliation, MAP Enforcement, SENTINEL AI, and every other module — with real, live data.
1
You authorize
OAuth connection in your marketplace seller account. Takes 5 minutes. No API credentials to manage.
2
SENTINEL ingests
Orders, inventory, pricing, fees, reports — all pulled in real time and normalized into your SSOT data layer.
3
Modules activate
All 21 modules immediately have access to the connected data. No configuration per module.
4
Agents go to work
Pricing, Inventory, Reconciliation, and MAP agents begin monitoring your data across every connected channel.
Marketplace connections — OAuth, no developer needed
Amazon
SP-API · Orders, Inventory, Pricing, Reports, FBA Ledger
Walmart
Seller Center API · WFS + DSV · Orders, Inventory, Pricing
Shopify
Admin API · Orders, Products, Inventory, Customers
Home Depot
Supplier Portal · Orders, Pricing, Inventory
Lowe's
Vendor Portal · Orders, Replenishment, Compliance
eBay
Trading API · Listings, Orders, Performance Metrics
SENTINEL Data Layer (SSOT)
Every connected marketplace feeds a single source of truth. All 21 modules read from the same normalized, real-time data — no sync issues, no conflicting numbers.
OrdersInventoryPricingP&LFeesBSRMAPVelocity
Command Center
Inventory Plan
Reconciliation
MAP Enforcement
SENTINEL AI
Knowledge Brain
Business tool integrations
QuickBooks
Accounting
NetSuite
ERP
Slack
Notifications
Custom API
Your systems
OAuth only. Read-only by default. Your credentials stay on your platforms.
Marketplace connections use official OAuth authorization flows — you grant SENTINEL access through your seller account settings. SENTINEL stores an access token, not your username or password. Connections are read-only unless you explicitly enable write operations (repricing, PO submission) in your workflow settings.
What you’re replacing
One platform.
Everything your business
needs to run.
Helium 10
Jungle Scout
Sellerboard
Inventory Planner
Perpetua
Feedvisor
Tactical Arbitrage
Keepa
Skubana
DataHawk
Teikametrics
SellerApp
Google Sheets
Airtable
Net 30 Tracker
Typical seller spend on these tools: $1,500–$6,000/month. SENTINEL replaces them from $1,499.
SENTINEL C.E.O. — Everything included
Research
Competitive intelligence, ASIN research, keyword data
Inventory
Rolling 12-month plan, ABC classification, reorder automation
Forecasting
Demand modeling, velocity trending, seasonal adjustment
Reconciliation
Amazon reimbursement tracking, claim filing, recovery
MAP Enforcement
Price monitoring, violation management, seller alerts
AI Agents
Autonomous task execution across your entire catalog
Knowledge Brain
Semantic search across all SOPs and documents
Reporting
Executive dashboards, P&L, channel performance
Connected to every channel that matters
Amazon 1P
Amazon 3P
Walmart
Home Depot
Lowe's
Shopify
eBay
BigCommerce
WooCommerce
Target Plus
Amazon 1P
Amazon 3P
Walmart
Home Depot
Lowe's
Shopify
eBay
BigCommerce
WooCommerce
Target Plus
From operators who made the switch
“We consolidated from eight tools to SENTINEL in three weeks. Our team went from spending 12 hours a week on data reconciliation to three — and the insights we get are actually actionable, not just dashboards.”
MC
Marcus Chen
VP of E-Commerce · Apex Brands
↑ 34%reduction in stockouts
“The reconciliation module paid for the entire platform in the first 60 days. We recovered $47K in Amazon reimbursements we didn't even know we were owed. That's real money, not a projected ROI.”
SK
Sarah Kelleher
Director of Operations · Sterling Supply Co.
$47Krecovered in 60 days
“MAP enforcement used to be a part-time job. Now SENTINEL catches violations automatically, documents them, and sends the notices. We went from 3 violations a week to zero unresolved cases.”
JR
James Rourke
Founder · Meridian Retail Group
↓ 18%ad spend waste eliminated
Featured in
Modern RetailMarketplace PulseeComm TimesPractical EcommerceSeller Basics
Pricing
Starts at $1,499/mo.
Every module included.
No per-feature tiers. No markup on AI or data APIs. Flat platform fee — with a bundled AI usage pool that covers most operators.
You keep 100% of Amazon reimbursements recovered.
Get started
Stop running your business
across fifteen tabs.
See what SENTINEL sees about your catalog in 20 minutes.